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Shounak Bhattacharjee

Applied behavioural science in Public systems, risk and decision making

Approach & Foundations

My work sits at the intersection of behavioural science, public services, and decision-making under uncertainty. I currently work within NHS crisis services and have experience across academic research and neurodevelopmental support settings, where decisions are often made with incomplete information, time pressure, and real human consequences.

I am particularly interested in how people assess risk, respond to persuasion, and make judgments in complex institutional environments. Through roles in crisis assessment, SEND behavioural interventions, and mixed-methods research, I have developed a practical understanding of how theory translates — and sometimes fails to translate — into real-world systems.

My approach is grounded, reflective, and evidence-informed. I value methodology, ethical decision making, and learning from failure as much as successes. I am continuing to build my skills in applied behavioural science, evaluation, and decision frameworks, with the aim of contributing meaningfully to public-facing work in health, education, and policy.

This site is a space to document my work, thinking, and ongoing learning.

Latest Insights

Selected Experience

NHS Crisis Risk Assessment

Currently conducting structured risk and behavioural assessments in high-pressure clinical settings, supporting decision making under uncertainty

SEND Behavioural Interventions

Designing and evaluating behavioural programmes for ASD/ADHD/PMLD while working with families and multidisciplinary teams

Research Assistant- University of Edinburgh

Mixed Methods research, ethics and governance, and applied analysis to inform public-facing interventions

Practical Artefacts

Below are the working parts of my practice: repositories, frameworks and studies that support how I design, test and refine behavioural interventions.

JOINT PUBLICATION

Cultural Adaptation of CBT as a Human Rights issue: A 2023 UK study

Using behavioural science to examine how culturally adapted CBT affects engagement, outcomes and structural fairness.

In development

Modelling Waiting Lists as Systems

A capacity and demand simulator for service planning and scenario testing

In development

Institutional Trust and Behavioural Feedback Loops

How human response data can refine or destabilise policy objectives, and the psychology behind the erosion of trust in public health institutions.

Planned essay

Stochastic Processes in Systematic Policy Evaluation

Proposed methodology for integrating volatility and environmental uncertainty into the assessment of long-term behavioural interventions in public policy.

Contact Me

Email

shounak.neel31@gmail.com

Location

London, United Kingdom

Let's start a conversation

I'd love to hear from you. Send me a message and I'll respond as soon as possible.

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